Win a Copy of Food Matters


We’re giving away three copies of Food Matters. (Want to read a review? Here.) Not quite randomly, however: Post your comments about your experience with less-meatarianism (and cutting back on junk and processed food) – we’ll read through them and pick our three faves. (Then we’ll post ’em, and ask you to e-mail us, and mail you books. Really.) Only comments posted before midnight tonight (May 7) will be eligible.


54 thoughts on “Win a Copy of Food Matters

  1. <html><head><style type="text/css"><!– DIV {margin:0px;} –></style></head><body><div style="font-family:times new roman,new york,times,serif;font-size:12pt"><div>Quixote68 has a good plan. We’re doing Mediterranean right now. It’s a great way to sneak in a geography or history lesson.<br></div><div style="font-family: times new roman,new york,times,serif; font-size: 12pt;"><br><div style="font-family: times new roman,new york,times,serif; font-size: 12pt;"><font size="2" face="Tahoma"></div></div></div></body></html>

  2. I remember a spectacular moment years ago, when my dad, an avid backyard gardener, pulled a red, ripe tomato off the vine one hot summer day and gave it to me. “Taste this,” he said. I didn’t eat raw tomatoes, but I wanted to please him, and so I bit into that beautiful, sun-ripened, sun-warmed, juicy red fruit and experienced a burst of flavor that I thought I’d never forget, instantly becoming a tomato lover. How could I have become so desensitized to the gradual atrophy in the flavor of the food I buy and eat? A while back, I bought some chicken breasts at my local grocery store, came home and cooked one. You know that expression, “Tastes like chicken”? Well, not this time. I mean, it looked like chicken, it said Chicken on the package, but it had absolutely no flavor. Rather, it was some sort of Mysteriously Disgusting Food Product disguised as fresh chicken. I soon began to realize that everything I ate from meat to vegetables had become virtually bland and flavorless. “Food product.” How numbed have we become to the tastelessness of Food Products? Weirdly disturbing. Gassed tomatoes? Super-fast grown chickens? What madness is this?!?Now, I buy my vegetables at the farmer’s market on Saturday mornings, where I meet the farmers and ask them questions about how they grow the vegetables they sell. I like knowing they were picked just hours before I buy them, and that the food I eat is grown organically and ripened on the vine. I can visit the farms and I’m building relationships with the growers. How cool is that! I trust my local farmers. Sadly, I do not trust the Food Product business. And now, finally, the food I eat and serve my favorite people tastes like it used to taste when I was a child, I know where it came from, and I know how it’s grown. I share everything I’ve learned with my friends and family, and we have all started the journey back to supporting local community farms and markets. I rarely purchase meat or poultry, because I don’t know where it’s from or how it was raised. And I don’t ever want to eat mystery meat again! Imagine my surprise when I stumbled onto an entire movement that mirrored decisions I made independently and gradually over the last decade. Makes me feel so smart! Hooray for me! I’m ahead of the curve! I didn’t even know it, but I’m a Less-meatatarian! And the food is GREAT!

  3. I grew up in Mauritius where meat is simply expensive. So it was normal to have meals that comprised less meat. It was only when I moved to Canada that i was introduced to people having a main course that was a giant steak or having a full chicken breast. Back home a chicken breast would be prepared as a meal for our family of 5. My mother being indian meant that every meal consisted of rice or bread with pulses, red or black lentils, vegetables of some sort and then a meat dish. Meat was served more as a side dish.Nowadays I try to go back to that way of eating. It feels strange to have to do things in reverse. Back in Mauritius my dad would go to the market every Saturday to get the vegetables and fruit that we would eat. We never bought veg at the supermarket because it was more expensive. Here you need to search out the farmer’s market and in a way defend that choice against people who see it as an indulgence. Why would you pay more for produce at a market when the ones at the supermarket are cheaper?The funny thing is you hear this from people who actually can afford that extra money to buy quality food. But it seems to be ingrained in them that why spend more when there are cheaper options out there. I am trying to break that way of thinking. When someone comments on how much i spent on something just because it had no additives and preservatives i just reply that i will buy one less drink when i go out that week or not buy a coffee outside of the house. As for eating less meat i mostly cook most of my meals at home and i have found that if you have a lot of great tasty veg you just end up eating less meat. I also aim to have a completely vegetarian meal 2-3 times a week.

  4. It takes some of us longer than others to come to the realization of the dichotomy in our thinking/behaving regarding loving animals and eating animals. I didn’t come to this realization until almost the age of 50. Now I’ve become a crusader for vegan cuisine that is delicious, nutritious, attractive, and NOT scary to eat or look at! has some of my comfort food recipes. I owned and regularly used Mark’s "How to Cook Everything" cookbook in my pre-vegan days, now I veganize the recipes! Fantastic.

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