This year, Slow Food USA, which defines “slow food” as good for its eaters, its producers and the environment — a definition anyone can get behind — set out to demonstrate that slow food can also be affordable, not only a better alternative to fast food but a less expensive one. The organization issued a $5 Challenge with the inspired rallying cry of “take back the ‘value meal’,” which in most fast food restaurants runs somewhere around five bucks.
Under the leadership of its president, Josh Viertel, Slow Food has moved from a group of rah-rah supporters of artisanal foods to become a determined booster of sustainability and of real food for everyone. Last month it called for people to cook pot luck and community dinners for no more than $5 per person. “We gave ourselves a month to launch the first big public day of action in what we hoped would become an ongoing challenge,” says Viertel. “In those four weeks we hoped to organize 500 people to host meals on Sept. 17. Our dream was to have 20,000 people participate.”
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